While I completely agree with the message in this video, I’m not sure it applies everywhere. For example, look at streaming music services. They all provide you with roughly the same library of music, but every one of them is terrible. Spotify, Apple Music, Google Play Music, and Pandora all largely ignore their users’ desires and have designed music services which are horrible to use. Despite the fact that they are all providing roughly the same product, they still fail to innovate in order to win more customers. What gives?